Mobile – The Ultimate Personalised Medium
Ask any group of friends or strangers to share their mobiles, and you’ll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the
internet.
Mobile is the ultimate personalised medium. Because we don’t share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there’s a major catch: permission.
Drawing on examples from Amazon, M&S, Kiddicare and O2, this webinar maps the path for brands to build opted-in mobile databases, segment mobile respondents, create behavioural targeting and deliver personalised mobile marketing. This approach results in enhanced loyalty and superior conversion to sales.
To listen to the webinar, click here
Any questions, don’t hesitate to email me! rob@burnermobile.com
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- Only 16% of brands have mobile strategy for 2013 … Time for a New Year mobile healthcheck?? - December 21, 2012
